I couldn’t believe my ears. I wasn’t watching, admittedly, but the voice in the television advertisement definitely said, “No wonder 93% of Cosmopolitan readers recommend it.”

That is some recommendation, that’s a lot of people. It’s a lot, even if the ad refers to UK readers only. I just had to check.  Let’s see: according to its owner, Hearst Magazines UK, Cosmo’s UK readership is 1,430,000, at least it was in the second half of 2012, which suggests that 1,329,900 readers recommend Scholl’s Express Pedi, “Professionally pedicured feet at your fingertips.”

How does Scholl know? Continue reading →